Survey says 50% of Americans are interested in foldable phones, while Samsung boasts about its future

I began writing about dual-screen PCs right effectually when Senior Editor Zac Bowden bankrupt the news nigh Microsoft's 'foldable mobile device with a focus on pen and digital ink' back in 2022. That foldable device reality is slowly but surely coming to life with — ironically — Samsung leading the accuse and Microsoft way in the backseat.

Today, the South Korean firm wrote a blog post doubling down on foldables. Citing its ain internal consumer written report, Samsung noted, "Galaxy Z Fold2 has 96% user satisfaction, and nearly 9 in 10 say they would purchase a foldable phone again." The visitor remarked that it had lowered prices, offered its Z Premier support service, customer referrals, and more to drive user adoption of the nascent technology.

In another recent survey referred to by Samsung, YouGov asked 2,000 people about foldables, and precisely 50% were either 'very interested' or 'interested' in the tech.

Dual and foldable screen devices all the same take a long way to go to win over audiences, simply interest is growing.

Samsung owners were fifty-fifty more excited (52%) and Apple iPhone users less so (47%), which is unsurprising. It turns out, if your brand does non make a foldable phone, y'all are less thrilled about owning one (once Apple tree "invents" folding screens for the world, we're sure that will change).

Indeed, a lot has been happening in this burgeoning market. Huawei now has its Mate X2 Pro and Xiaomi has Mi Mix Fold – both of which iterate off Samsung's Galaxy Z Fold2 blueprint. Microsoft has its Surface Duo, which doesn't accept a folding display, but it is dual-screen, and nosotros're expecting an overhauled v2 pattern with mod smartphone features (better cameras, 5G, NFC, etc.) later this year.

Notwithstanding, the market also however has a long manner to go. I oasis't even so reviewed Lenovo'south exciting ThinkPad X1 Fold mostly because Windows 10 is just a bad fit for the concept-defying device. I also think "defined real estate" with two screens is meliorate than ane that folds (the exception being the Galaxy Z Flip). Durability is still a business, with fifty% of people worried about things breaking, according to YouGov. And then far, we have not seen many app optimizations for Android for either folding screens or dual. Pricing is also a significant gene, with 37% of Americans thinking the $one,000+ cost is likewise high, and companies need to practice a better job disarming people the technology is not just a fad as 43% now believe.

But information technology is also evident that pushing the foldable form factor frontward is still the goal for 2022 and beyond. Smartphone sales rebounded this quarter, but the industry is nonetheless looking for its next large thing, and all eyes are on foldables to reignite interest — and that is what is happening. Samsung Galaxy Fold3 and Z Flip 2 should drop sometime in July, Surface Duo v2 afterward this fall, and more are on the way.

For more than deep-dives into the tech, brand sure to watch MrMobile'south Into The Fold video series, which explores country of the fine art in foldables including what works, and what doesn't.

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